The relationships between Lenovo Enterprise and Beijing Olympic Game that includes some successful business activities through utilizing Beijing Olympic Game Basically, it has been a golden chance for marketing the Levono products on a global event such as the Beijing Olympics. This opportunity will give the company a chance to show case its products and easily market its wide range product line. At the same time the company will have a chance to build its international team as well as infuse fresh passion and vigor into its brand image and its corporate culture. (Quelch, 2008) The company is a member of the IOC and it has a duty to provide computing technology equipments during the event provide services and support in terms of computer technology for period of five years. During this period, the company will offer desktops, notebooks printers and other computing technologies. In addition the company will also fund and support the Beijing Olympics Games just as it sponsored the Turin Olympic winter games. Looking at it from a business viewpoint, this partnership will offer the company a lot of opportunities to expand its market share both locally in china and internationally in other countries.