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Before someone pays you to tell them a story, you need to convince them that your story is worth telling. Learn how to sell your self by promoting your value proposition.

You’ll earn $10,000 when you convince someone you’re worth $10,000.

“So what do you speak about?”

That’s the way I start almost every conversation I have with speakers I meet at National Speakers Association Conventions.

After listening to each speaker give me their elevator pitch, I get down to business.

“I like what you’re saying,” I began. “It makes sense to me. I would really love to pay you $10 http://www.jaguarsauthenticofficialshop.com/authentic-mychal-rivera-jers... ,000 to come and speak at my conference. But I need to know what the return on investment is going to be so I can justify the cost to my CFO.”

See what I did there? I immediately asked the tough question. What is the ROI?

I spoken to some really fascinating people about many different topics over the years. But almost without fail whenever I mention the $10,000 number their eyes glaze over.

The point I want to make right out of the gate is that it doesn’t matter how much you believe in the value of your content, you need to be able to prove that value to the people who hire you.

Here’s the thing, this discussion is exactly the same if the number is $1000 or $40,000. People want to know the money they invest in a speaker will show some sort of return.

Shockingly, the ROI question is one that very few people seem to have a very good answer for.

There's usually a lot of soft talk about employee morale http://www.jaguarsauthenticofficialshop.com/authentic-marqise-lee-jersey... , increased sales and happy workplaces – but that doesn’t really differentiate one speaker from another in a crowded market.

What speakers need to have is a strong statement; something that backs up the business case for bringing them in (and earning that $10,000 fee).

Give yourself a minute before going down through the next couple of paragraphs. Think about what the specific ROI will be for a company or conference if it hires you to speak at an event.

I don’t want to pick on anyone in particular. So I’m just going to make up a general persona to run through one discussion I had.

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