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A lot of small business advertising isn’t meant to make an immediate sale. There’s advertising and promotion that’s intended to raise brand image, improve consumer awareness in a given company, product, or service, and marketing materials that hopefully will elicit an instant response or sale – which we’ll cover here today.

Direct response marketing takes on many forms, such as short-form advertising copy (such as print ads <a title="Cheap NFL Jerseys China" href="http://www.cheapchinajerseysnflwholesale.com/">Cheap NFL Jerseys China</a> , radio spots, TV commercials, contextual PPC advertising, etc.) to longer, full page, text-heavy ads, advertorials and the Dale Carnegie-style sales letter marketing messages. These are all valid ways to get your message across <a title="Cheap Jerseys Wholesale" href="http://www.cheapchinajerseysnflwholesale.com/">Cheap Jerseys Wholesale</a> , and if you’ve spend more than ten minutes in marketing then you know who you’re selling what to, and which form best suits your advertising needs. – but when you reach your audience with your message matters just as much as everything else.

The Right Message To The Right Market In The Right Media At The Right Time

These four factors judge the success of any direct response advertising campaign. – and we’ll briefly cover all four below:

Message: It doesn’t matter how great your product or service is if you can’t effectively communicate its advantages over what the competition is offering – you won’t get many, if any sales. If you want an immediate spur into action from your audience then you must appeal to them on many levels, especially an emotional one. I’ll explain crafting an attention grabbing message that closes the deal later.

Market: Again, it doesn’t matter what your product or service is or how great it may be or even how compelling your message is if you’re trying to sell to the wrong audience. In other words keep coal out of Newcastle. You should already know who your target market is before you begin trying to craft a direct response campaign to reach them – and if you don’t, it’s time to go back to the drawing board and start over with some in-depth market research. You’ll never be able to create a working direct response message unless you know who you’re selling to.

Media: The demographics of your target audience really come into play when choosing the type of media to convey to them. Judging which type of media will be more or less effective depends on who your target audience is. Some groups will be more receptive to direct mail, others to print advertising and still others to email marketing <a title="Cheap Jerseys China" href="http://www.cheapchinajerseysnflwholesale.com/">Cheap Jerseys China</a> , banner ads and other online marketing strategies. Creating a message and method that best impacts your audience is like preparing to give a speech, you have to know who you’re talking to.

Moment: Timing is just as important as targeting the right audienc.