that involves gathering of information http://www.linfrtn.com . recording and analyzing the data. This process involves gathering information concerning competitors and customers that exist in the market. Market research is very fundamental in monitoring the companies' sales and product performance. It also helps organizations get vital information that helps in expansion to new markets. (Barney, 1991) To address this subject, the study paper will carry on, along the following field: a sports company will be selected and analyzed for reasons of theoretical clarity; SWOT analysis will be used to analyze the company in details, and market strategies of the Nike company will be discussed at length; and lastly "the way forward" in terms of a conclusion will be provided Company profile Mr Phil Knight the Founder and Nike CEO is frequently quoted as stating that "Business is war without bullets." Nike Corporation has a strong dislike of its competitors. For example in the Atlanta Olympics, Nike declining sponsoring the games, Reebok went on and put in a lot of expenses in sponsoring the games. Nonetheless Nike did sponsor the best athletes and achieved expensive coverage http://www.linfrtn.com . (The Washington Post, 2007) Nike Corporation do not own factories, and thus it cash is not tied up in buildings or manufacturing employees. As a result Nike is an exceptionally lean organization.
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