Nike is an international company dealing with a range of sports equipment such as shoes, shirts, t-shirts and Jerseys for various sporting activities including, football, athletics, basketball, cricket, tennis, skateboarding and golf. Nike http://www.mcmcoy.com is a premium company that sells well branded and expensive products that are known for their superior quality. Nike is well known for the trademark "just do it" and it relates to the sporting spirit. This company has more than 500 factories in over 45 countries that are contracted to manufacture these products. With this extended production capacity, the company has elaborate marketing strategies that has made it possible for the company to realize its goals and objectives (Nike, 2008)Company logo; source: Table 1: Summary of important aspects of Nike Incorporated, adapted from: Nike (2008) Founded Key peoplePhilip Knight, co-founder, chairman Mark Parker, CEO and president IndustrySports equipments, sportswear, apparel and accessories RevenueUS$16.326 Billion (2007 FY) Net incomeUS$1.492 Billion (2007) Employees30,200 (January, 2008) Slogan Just Do It Strengths Nike Corporation is an extremely competitive company http://www.mcmcoy.com . as its market share can attest.