Spirit of the brand in the market http://www.addbontn.com competition has not estimated the power of the development of enterprises plays an important role. View from the shoe industry, increasing competition among shoe brands focus on the influence of the spirit. The international shoe giant Nike is marketing the brand to focus on the spirit of the master. "Sports, performances, free and easy, free the spirit of the athletes," Let Nike sought after by many consumers. Founder of the shoe brand Nike Bowerman said: "As long as you have body, you're athletes. And as long as there are athletes the world, Nike will continue to grow and develop." Another founder of Knight believes that sport is not the end, only the restless spirit of personal struggle, the spirit of innovation throughout the business to be "sports, performances, free and easy, free" spirit as Nike athletes to pursue the core personality of the brand culture. To reflect the spirit advocated by the TN REQUIN brand, Nike, the company hired Jordan, Jackson and Tiger Woods and other athletes for advertising. Taken these outstanding athletes everywhere advertising the film without demonstrating unwavering faith and sense of accomplishment. Meanwhile, the Nike ad also the lens at ordinary people, depict the image of the Struggling unknown, reflecting the spirit of hard work go all out for victory.